SD Bullion

SD Bullion at a Glance

SD Bullion is a US online precious metals dealer headquartered in Ottawa Lake, Michigan, close to the Michigan and Ohio state line near Toledo. The company was founded in 2012 by two pharmacists, among them Dr. Tyler Wall, as an outgrowth of SilverDoctors.com, the precious metals blog they ran; reader interest in bulk-buy pricing was strong enough to support a standalone retail business. The "SD" in the name stands for Silver Doctors, not South Dakota. SDBullion.com went live in March 2012 and has traded as a dedicated bullion retailer ever since.

The catalogue spans gold, silver, platinum, and palladium bullion in coin, bar, and round formats, sold to individual buyers and businesses alike. Two in-house services extend the core retail operation. SD Depository, the company's own precious metals storage facility, holds customer metal that is verified and stored on camera. A dedicated IRA division supplies bullion products eligible for individual retirement accounts.

SD Bullion has been accredited by the Better Business Bureau since April 2014, two years after launch. The business began in a basement and grew into a scaled fulfilment operation with its own depository; by 2024 it had served more than 450,000 customers and processed over $5 billion in transactions. Dr. Tyler Wall led the company as chief executive for its first decade and remains President of the Board; in 2023 he was named EY Entrepreneur of the Year for the Michigan and Northwest Ohio region. Chase Turner, promoted from within after serving as chief operating officer, became chief executive in early 2023.

From Silver Doctors Blog to Billion-Dollar Bullion Retailer

SD Bullion had an audience before it had a storefront. Its founders, two pharmacists who were personally invested in precious metals, ran SilverDoctors.com, a blog covering the gold and silver markets. Hoping to use that readership to unlock bulk-buy pricing, they asked their followers whether there was appetite for a group purchase, and the response was large enough to justify founding a standalone retail business. SDBullion.com launched in March 2012, taking its initials from the blog that spawned it.

Dr. Tyler Wall co-founded the company and served as chief executive for its first decade. Under his leadership the operation grew from a basement into a scaled fulfilment business serving customers nationwide. The Better Business Bureau accredited the company on 22 April 2014, two years after launch.

Growth brought repeated infrastructure changes. The site began on Drupal, then moved to Magento in a re-platforming project that took eighteen months, and later migrated again to Adobe Commerce with the Hyva front-end theme, a transition completed around 2024. Along the way the company built SD Depository, its own storage facility where customer metal is verified and stored on camera, and opened an IRA division for retirement-account bullion.

The financial milestones came quickly. 2022 was the first calendar year in which sales passed $1 billion, and by early 2023 lifetime revenue had exceeded $3 billion. In the first quarter of 2023 Wall stepped back from the chief executive role to focus on a non-profit education initiative, handing the position to Chase Turner, who had been with the company since its early years and had served as chief operating officer. Wall stayed on as President of the Board, and in December 2023 he was named EY Entrepreneur of the Year for the Michigan and Northwest Ohio region. By 2024 the company had served more than 450,000 customers and processed over $5 billion in transactions, and its own published figures later put cumulative transactions above $7 billion.