Ainslie Bullion

An Australian Bullion Dealer Founded in Brisbane in 1974

Ainslie Bullion is an Australian precious metals dealer founded in Brisbane in 1974 by Neville Ainslie as the Australian Bullion Company. It took its current name in 1990 and has remained headquartered in the Brisbane CBD ever since, with its head office at Level 6, 12 Creek Street. Walk-in stores operate in Brisbane, in Melbourne at 357 Collins Street, and at Mermaid Beach on the Gold Coast, each combining private consulting offices for larger transactions with a service window for smaller purchases. The Melbourne operation runs through its own registered entity, Ainslie Bullion Melbourne Pty Ltd, incorporated in November 2020 ahead of the store's opening.

The company is the Perth Mint's Primary Distributor for Australia, stocking the full Perth Mint range including exclusive special releases. It also produces its own Ainslie Minted Bullion brand of gold bars, silver bars and platinum bars. Ainslie is registered with AUSTRAC as a bullion dealer under Australia's AML/CTF Act 2006.

Bullion dealing sits within a wider Ainslie Group that spans several related businesses: Ainslie Crypto, an over-the-counter crypto-to-bullion service launched in 2017; The Gold & Silver Standard, blockchain tokens introduced in 2019 and backed by allocated, insured and independently verified gold and silver held in a high-security Australian vault; and Ainslie Wealth, a managed investment arm for wholesale investors launched in 2025. The group also runs two storage facilities for customer metal, Reserve Vault in Brisbane and The Melbourne Vault. Spot pricing across the business has drawn on Chainlink Price Feeds since 2023, giving customers independently sourced precious metals pricing.

Five Decades from the Australian Bullion Company to the Ainslie Group

The business began in 1974, when Neville Ainslie established the Australian Bullion Company in Brisbane. It traded under that name for sixteen years before rebranding as the Ainslie Bullion Company in 1990, the name it has carried since.

Ownership passed to Brian Engeman and Geoff Cumming in 2004, opening a period of sustained expansion. The company moved to larger Brisbane CBD premises in 2011 to accommodate growth, and in August 2012 it joined BULLIONMARK in a joint venture that acquired Reserve Vault, a high-security bullion storage facility in Brisbane, with the new entity trading as Reserve Vault Australia. The same year Brian Engeman retired, his shares passing to his son Paul; Geoff Cumming followed in 2018, with his shares passing to his daughter Stephanie, keeping the company in the hands of the two families.

The following decade brought diversification well beyond physical dealing. In 2017 Ainslie launched Ainslie Crypto, an over-the-counter crypto-to-bullion desk. In 2019 it introduced The Gold & Silver Standard, tokens (AUS and AGS) backed by allocated, insured and independently verified gold and silver bullion held in a high-security Australian vault. A Melbourne store opened at 357 Collins Street in 2021, extending the business beyond its Queensland base, and in 2023 Ainslie integrated Chainlink Price Feeds to provide independently sourced, tamper-resistant spot pricing across its operations.

The company marked its 50th anniversary in 2024 under chief executive Michael Engeman. The following year brought growth on two fronts: a Gold Coast store opened at Mermaid Beach in 2025, and Ainslie Wealth launched the same year, offering managed investment solutions for wholesale investors.